Last year, 52 companies purchased air time in the 2016 Super Bowl – the 50th edition of the biggest day in American sports – and TV commercials. Each of these brands paid CBS a minimum of 5 million bucks per 30 seconds of precious air time. Eager to promote their goods before an audience of more than 100 million captivated viewers, most advertisers will tell you that each of those dollars was well… Read More

How many times have you driven home from work only to get stuck in that awful rush hour traffic? And how often have you said, “There’s got to be a better way through this”? Now let’s just be clear, we’re not talking road rage here (that’s an entirely different topic AND don’t even get me started). What we are talking about here are alternate routes, whereas some may refer to it as short cuts but… Read More

By Samuel Moyer Sam@MadAddie.com B-b-b-bird bird bird, bird is the word. “Stuffing” is the other word. And why not? It’s what’s on the inside that counts right? Year after year stuffing takes a backseat to turkey and it’s getting sick and tired of it. Stuffing is consistently the other recipe most searched online by American families preparing to overindulge on Thanksgiving Day with… Read More

Time can be weird. Six months ago, I joined the MadAddie team. At least that's what the calculator tells me. My feelings give me a different time period, measured more so in years. Nevertheless, this is my last MadAddie blog post. For those of you who know me even just a little, you know how amped I get about politics in government. I was given the opportunity to join the team at the Board of… Read More

It’s official. Clown hysteria is an international phenomenon and it’s making nice clowns unmarketable.McDonald’s announced this month they are putting Ronald McDonald on the bench until creepy clown hysteria blows over… but they could be waiting a long time. What began in South Carolina and rapidly spread throughout the United States has recently surfaced in Scotland, Australia and New Zealand…… Read More

Have you ever thought to yourself, “Wow, it took a long time for Labor Day to get here?" Yeah, me neither. If time flies, then Summer moves at the speed of light. As we were flying through Summer, MadAddie was hard at work and play. If Summer 2016 is any indication of what's to come for MadAddie Marketing, then the rest of the year, and beyond, is going to be something special. It's hard to… Read More

While I can’t say I’m a comic book expert, I am definitely a comic book nerd. Personally, I’m more of a Marvel Comics fan than a DC Comics guy. In other words, I think any of the X-Men are way cooler than Batman. Anyway, before I introduce you to MadAddie’s superhero, I took a survey of the MadAddie crew’s favorite comic book superheroes. Kariann: Wonder Woman Natalie: Superman Caroline: Spiderman… Read More

A (bad) haiku: Summer heat wave, go! You make me long for days of blizzard and snowfall Hey, at least I stuck to the 5-7-5 rule. Seriously, though, it has been way too hot. If you want to fight about it, take it up with me in the comment section. Anyway, some of you may be wondering why I’m writing about Bad Poetry Day on our Marketing Blog. I mean, shouldn’t I be posting about the marketing… Read More

Tomorrow, the Summer Olympics begin in Rio! The MadAddie team is ready to root for #TeamUSA. We know you will be, too. While the divers are diving and he gymnastics are doing backflips, MadAddie will keep showing off our feats of strength when it comes to the world of marketing. Our clients who are already part of the the MadAddie team are running circles around their competition. Our friends at… Read More

As an introvert, I think networking is pretty much the worst. First of all, it’s tedious. It lasts too long and not a whole lot seems to happen. Second, it’s awkward. There’s no getting around the inevitable awkward feelings that come with shaking hands with a bunch of strangers, most of whom you’ll never see again anyway. You don’t always know what to say to these people, but you feel like you… Read More

The other day, I was trying to remember the name of a local photographer. I knew what she looked like, details about her family, and even where her photography studio was, but I was at a complete loss as to her name. I tried Google, as one does, searching “Saratoga Springs Photographer,” but she didn’t come up.I had no idea what to do until Kariann Wolf, the CEO of MadAddie, gave me a suggestion.… Read More

I know, I know, that is not the way the saying goes. It’s brain science. (Ha!).Seriously, it’s just a little joke between my best friend and I when we come across people who state the obvious. It’s kind of like “mobile” marketing. Do we need to be told the future of mobile when it is something we practice regularly on a daily basis? Let me explain... The moment we get into our cars we are on… Read More