Pardot is a full-featured marketing automation tool. Its platform features CRM integration, email marketing, lead nurturing, lead scoring and grading, social posting, and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and demonstrate marketing accountability.

With Pardot we can:

-Generate high-quality leads

-Create custom, targeted e-mails

-Accelerate the sales pipeline

-Calculate the marketing ROI